Branding/Logo design
Web Layout Design (Shopify)
E-Commerce
Spellbound Coaching
Spellbound is radically inclusive and accessible. It upholds the sex-positive belief that pleasure is a birthright and recognizes that society has not provided individuals with adequate education and tools to navigate relationships and sex safely, responsibly, and joyfully.
The goal of the branding for SpellBound was to capture a professional feeling of a therapy space, but supported by the whimsical nature of a magical realignment. We started with the logo, exploring various ideas while trying to find a balance between intimate and professional.
After a bit of rearranging and testing, the final logo was born. Blending a script and slab font paired with an encompassing arch that holds everything together, allowing the expansion of the logo system.
